About Porte
Porte Management Agency (PMA) is built on a legacy of resilience, inclusion, and innovation. Named after the Porte family, whose remarkable journey from slavery to freedom in Liberia inspired a fight for justice and advocacy, PMA carries forward the values of challenging the status quo and amplifying marginalized voices. Founded in 2018, our agency initially focused on reshaping traditional talent management. Today, we’ve evolved into a cutting-edge, AI-powered agency that integrates the worlds of sports, entertainment, and tech with a singular purpose: to redefine the future of talent management.
At PMA, we’re not just managing talent; we’re building movements. In a world that thrives on technology and creativity, we leverage AI to empower athletes, actors, dancers, models, musicians, and other creatives in ways the industry has never seen before. We don’t just help our talent navigate the market; we help them shape it.
Our mission is clear: to give the underrepresented a platform to thrive. The athletes, the creatives, the visionaries who’ve been overlooked or boxed in—we bring their stories to life and their work to the world, armed with the tools, strategies, and innovations of tomorrow.
What Sets Us Apart?
PMA is more than just a talent agency. We're a launchpad for the next wave of industry pioneers. Our cross-industry model blends the worlds of sports, entertainment, and technology, creating opportunities where others see limitations. We specialize in transforming athletes into tech-savvy global icons, redefining creative careers with virtual influencers, and empowering talents with digital-first strategies that transcend traditional boundaries.
Powered by artificial intelligence and driven by an unyielding belief in the potential of every individual, we focus on what matters most: making sure our talent not only succeeds, but leads. In a world where AI is rewriting the rules, PMA ensures our clients are ahead of the curve, proactively safeguarding their image and likeness both on and off the ‘net.
Our Commitment to Diversity, Equity, and Inclusion
At PMA, diversity isn’t just a value—it’s who we are. Just as our roots are grounded in the fight for justice and equal representation, we continue to break down the barriers that have historically excluded marginalized voices. Whether we’re representing athletes, models, actors, or other creatives, we are committed to building a future where everyone has a seat at the table. From our initial commitment to diversity in the modeling industry to our continued efforts across sports and entertainment, we celebrate every unique individual we represent and work relentlessly to create opportunities for everyone under our management.
The Future Is Now
The world is evolving, and so are we. We are rewriting the playbook for talent management—combining the best of AI, tech, and human potential to give our clients the platform and the power they deserve. As we continue to grow and innovate, we remain unwavering in our pursuit of equity, inclusion, and excellence.
This is more than just talent management. It’s a movement.
Welcome to the future.
Welcome to PMA.
If you want to go fast, go alone. If you want to go far, go together.
- African Proverb
Discover Porte’s Identity: Unveiling the Past to Understand the Present
Frequently Asked Questions
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At our modeling agency, diversity, equity, and inclusion are at the core of our values. We believe that every individual should have equal opportunities and representation in the fashion and modeling industry. We actively work towards embracing and celebrating diversity in all its forms, including race, ethnicity, gender identity, sexual orientation, age, body type, and abilities. We strive to create an inclusive environment that encourages and supports models from various backgrounds.
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We are committed to building a diverse roster of models that accurately reflects the rich tapestry of society. Our talent scouts actively seek out and engage with models from different ethnicities, cultural backgrounds, and underrepresented communities. We collaborate with casting directors, photographers, and clients who share our commitment to diversity. Our goal is to provide our clients with a diverse range of talent options and challenge industry norms.
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Equity and fairness are integral to our agency's ethos. We ensure that all models, regardless of their background or personal circumstances, are treated with respect and provided equal opportunities. We have implemented transparent processes for talent selection, contract negotiations, and compensation, ensuring fairness and eliminating biases. We actively listen to the concerns and suggestions of our models and take appropriate action to address any issues promptly.
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The well-being of our models is of paramount importance to us. We recognize the unique challenges that can arise in the modeling industry and strive to create a supportive and caring environment. We encourage open dialogue and check-ins to ensure that our models feel heard, understood, and supported throughout their careers.
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Absolutely. Our agency has a zero-tolerance policy for any form of discrimination, harassment, or mistreatment. We have established clear guidelines and protocols to address and resolve any complaints promptly and confidentially. Our models are encouraged to report any incidents, and we take immediate action to investigate and resolve such matters. We are committed to fostering a safe and inclusive environment for everyone associated with our agency.
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We actively seek out clients and industry partners who align with our values of diversity and inclusion. When collaborating with clients, we advocate for equal representation, encourage diverse casting choices, and promote inclusive campaigns. We believe in using our platform to challenge beauty standards and societal norms, while working towards creating a more inclusive and accepting industry.
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Some of our initiatives include:
Hosting workshops and educational sessions on unconscious bias, cultural sensitivity, and mental health awareness for our staff, models, and clients.
Supporting and partnering with organizations that empower underrepresented communities in the modeling industry.
Collaborating with designers and brands to showcase diverse collections and challenge traditional beauty standards.
Organizing mentorship programs to provide guidance and support for aspiring models from marginalized backgrounds.
Regularly sharing resources, articles, and personal stories on our website and social media platforms to raise awareness and promote dialogue around diversity, equity, inclusion, and mental health.